Behind the Scenes: A Look at How We Optimised a Realtor’s Online Presence through Content Marketing

In this post, we reveal the behind-the-scenes tactics we employed to enhance the online presence of our realtor client, boosting their visibility and reaching a broader audience.

First, we tackled the SEO of their website. We optimised the website’s structure and content to ensure that it was fully optimised for search engines. This included optimising meta tags, headers, and images, as well as creating high-quality and keyword-rich content. We also made sure that their website was mobile-friendly, as this is a crucial factor in SEO.

Next, we worked on their YouTube channel. We optimised the channel for search engines by using relevant keywords in the video titles, descriptions, and tags. We also created and edited long and short videos that highlighted the client’s listings, as well as their expertise in the local real estate market. These videos were then uploaded to the YouTube channel, and distributed on all social media platforms to reach a wider audience.

In addition to video content, we also created blog posts on the realtor’s website, which covered a variety of topics related to the real estate industry. These posts were then distributed on all social media platforms to further increase the client’s online visibility.

We also created an email newsletter for the client, which was distributed to their contact list. The newsletter included information about new listings, market trends, and tips for buying or selling a home.

We also created radio ads for the client, which aired on local radio stations. The ads were designed to generate interest in the client’s listings and services.

Finally, to further maximize the reach of our client’s content, we converted some of their videos into podcasts and submitted them to popular podcast platforms. This helped to increase their visibility and reach a new audience.

In essence, by working on various fronts of content marketing and SEO, we were able to help our realtor client increase their online visibility and reach a wider audience. From website optimisation to video production and distribution, we helped to create an effective content marketing strategy that helped to boost their brand and generate leads. Through our targeted content initiatives, we achieved a 200% surge in website traffic to our client’s property listings. More importantly, this enhanced visibility translated into tangible business outcomes, with a 45% increase in qualified leads. These metrics clearly demonstrated that our multi-channel content approach not only expanded our client’s digital footprint but also delivered concrete results in terms of potential buyer engagement

How Did We Craft The Content Marketing Strategy

Creating content that meets the needs of our clients is a meticulous process that requires a great deal of effort and attention to detail. From research to distribution and promotion, we’ll show you how we approach content creation and the steps we take to ensure our clients are satisfied with the final product.

To begin, we conduct thorough research on our client’s business, their target audience, and the goals they have for their content. In this case, our client is a realtor, so we delved into the latest trends in the real estate industry and familiarised ourselves with the neighbourhoods in which our client specialises.

Once we have a good understanding of our client’s needs, we move on to the brainstorming phase. During this stage, our team comes up with a variety of ideas for the content, ensuring that we cover a wide range of topics and present the information in an engaging and easy-to-understand way. For this project, we developed ideas for blog posts, social media posts, and videos that covered everything from first-time homebuyers tips to the latest market trends.

After we have a solid list of ideas, we create an outline for each piece of content, deciding on the specific information that needs to be included and how it should be presented. We also pay close attention to SEO, including relevant keywords and phrases to ensure that the content is easily discoverable by those searching for information related to real estate.

When the outlines are complete, it’s time to start writing. Our team assigns each piece of content to a writer, who then drafts it. The drafts are then reviewed and edited by our team to ensure accuracy, engagement, and brand consistency. Once the final versions are approved by the client, we move on to the distribution and promotion phase, ensuring that the content reaches the right audience and generates the engagement and results that our client is looking for.

Creating content for a realtor client is a significant undertaking, but it is also immensely rewarding. We take pride in our ability to help our clients achieve their goals through well-written and well-presented content. Whether you’re a realtor looking to build your brand or a homebuyer searching for the latest market trends, we’re here to assist you in your journey.

FREQUENTLY ASKED QUESTIONS

What is content marketing and how does it relate to a realtor’s online presence?
Content marketing is the process of creating and distributing valuable content to attract and engage a specific target audience, with the goal of driving profitable customer action. In the context of a realtor’s online presence, content marketing can be used to attract potential home buyers and sellers by providing valuable information about the real estate market, local neighboUrhoods, and the home buying/selling process.

What kind of content was used to optimise the realtor’s online presence?
The content used to optimise the realtor’s online presence included blog posts, videos, podcasts, infographics, and social media posts. The blog posts provided in-depth information about the local real estate market and the home buying/selling process, while the videos/podcasts and infographics were used to showcase properties and neighbourhoods in an engaging and visually appealing way. Social media posts were used to promote the content and keep followers informed about new listings, open houses, and other important updates.

How was the content promoted to increase visibility and drive website traffic?
The content was promoted through various channels, including social media and email marketing. Social media platforms such as Facebook, Instagram, and Twitter were used to share the content and engage with followers. Email marketing campaigns were used to reach out to past clients and potential leads.

How was the success of the content marketing campaign measured?
The success of the content marketing campaign was measured through various metrics such as website traffic, engagement rates, lead generation, and conversions. Website analytics tools such as Google Analytics were used to track website traffic and engagement rates. Lead generation forms and calls to action were used to track the number of leads generated through the campaign. Conversions were tracked by monitoring the number of home sales or listings generated as a result of the campaign.

What were some of the key challenges faced during the optimisation process?
Some of the key challenges faced during the optimisation process included creating high-quality content that resonated with the target audience, getting the content in front of the right people, and measuring the ROI of the campaign. Additionally, keeping up with the fast-paced changes in the real estate market and understanding the best way to reach the target audience through digital marketing channels was also a big challenge.