The Case for Hiring a Content Writer: Why You Shouldn’t Be Writing Your Own Blog Posts

As a small business owner, you’ve got a lot on your plate, and cannot double up as a content writer. You’re already juggling marketing, customer service, and sales. So, if you’re not hiring a content writer for blog posts, you’re losing money. Here are 11 reasons why hiring someone to write blog posts for you is the best decision you can make. 

You don’t have to add staff

If you don’t have someone handling content, you may be hesitant to hire a full-time writer. Agencies like Write Wing Media have the best content writers who are well educated. They tend to demand higher salaries than you would pay an employee who does not have a college degree. The good news is that you can hire a content writer as a contractor rather than add them to your payroll. 

Depending on the size and scope of your marketing needs, you may need more than one content writer on staff. Consider hiring several independent contractors rather than many new employees. This approach gives you the flexibility to increase or decrease your team as needed. The best part of this? You don’t have to downsize your marketing budget in the future. Even better is a content writing agency that can make many writers work for you for the price of one. 

Hiring a full-time employee also means making sure that the person has enough work to do every day. If something unforeseen happens, they could get stuck to one project for several days. Your other jobs will come to a standstill. It’s often more cost-effective and time-efficient to hire freelancers. This approach is best compared to hiring someone with average skills. If you need to create engaging newsletters, search for someone well-versed in email marketing. A specialist is always better than a generalist. Here is where content writing agencies score. Their multi-faceted team can tackle every marketing challenge thrown at them. 

Frees you up to do what you do best

The most obvious benefit of hiring an expert is that you can focus on what you do best. It’s impossible to be both a master content writer and a master in your field. You have to be good at one or the other, and then hire out for the other skill. That way, you will have time to concentrate on building your business. This approach is way better than wasting energy on tasks that don’t serve your core mission.

Provides a fresh, unbiased point of view

A great way to avoid the trap of being too close to your business is by hiring a content writer. As an outsider, they can approach your business with a fresh perspective. Or you can use their insight as an impartial third party to confirm that what you’re doing is on point.

Content writers can help your business in two major ways. First, they can help you create and organise content that makes sense to the readers. Second, they can promote your content with SEO tools like hyperlinking and back-linking.

Helps establish your authority and credibility

If you’re failing in using your blog as a marketing tool, there are a few reasons why you need a content writer:

• You’re busy running your business. Keeping up with all the tasks of running your business is time-consuming. In such a scenario, developing content for your blog becomes a chore you’d rather avoid.
• Writing isn’t easy for everyone. Even if writing is one of your strengths, blogging takes more than being able to write well. You have to be able to think through ideas, and develop those ideas into outlines. Besides, the process requires thorough research and valuable data points. You have to follow it up with fact-checking, and proofreading to perfect your article. And who has time for all that?
• You need engaging content that’s informative and valuable to readers. This approach will inform your readers about what you do and how good you are at it. Your informative content will help your readers choose you over the competition. But such articles need specialised skill sets. Deep research, data analysis, storytelling, technical writing, and editing are a few requirements. These are things that are not needed on a daily basis in most businesses. But, they are essential in engaging potential customers through blogging.

Saves you time and frustration

If you’re looking at hiring a content writer, you’ve realised one of the following things:

• You don’t have time to write your own content.
• You’d rather focus on other aspects of your business.
• Your writing skills are not up to scratch and you want to avoid embarrassing errors.

It may seem like a few hours’ work to write some content. But if you start from scratch, then there’s actually quite a lot involved in getting it right. When writing something for your business, you’ll research the topic. This approach includes interviewing subject matter experts. With the information, you outline the structure, and get down to writing itself. If it’s only one piece of content that you need, then it may not be worth spending all this time on it. But if you need such detailed content once or twice every week, you need someone dedicated to the job. This approach will save you both time and frustration. 

Teaches you to speak differently to different audiences

A content writer will be able to look at your business and figure out a way to connect with prospects. They will know how to communicate with high impact.

Content writers will teach you what it means when the experts talk about “branding”. Your content writer will help you understand your audience. And then, they will use their skills and experience to find the best way to sell your product/service to them.

Makes your marketing smarter

Content writers can’t take care of your marketing strategy by themselves. You need to have a plan in place that identifies your audience and the best way to reach them. You also need a sales funnel in place, so you know what you want readers to do once they’ve seen your content. In such a setting, the writer can craft content that speaks to the right people at the right time.

That’s why it’s important to consider content writing as part of a larger marketing strategy. To learn more about how our team at Write Wing Media can help with your content marketing needs, check out our services page.

Generates leads by helping people find you online

How can a content writer generate leads for your business? By creating quality content that helps people find you. Your website should be the hub of your digital marketing efforts. And a good content writer will make sure it’s in optimal shape to attract new customers.

Great content gives you traction in search engines. Content writers strategically choose keywords to attract the right audience to your pages. That’s search engine optimisation (SEO) for you. They’ll also know how to target these keywords to appear on search results pages (SERPs).

With great content, people will be able to discover you online more with ease. And when they do find you, they’ll stick around long enough to learn about what you offer.

Improves sales conversions

If you’re selling something, it’s likely that you want to boost sales conversions. Great content is the key. When people land on your website, they are there to find information. If all they see is a dull list of products or an ad-like description, your prospects will go to another site. But if your website content is high quality, they get to know you better and trust you more as an expert in the field. Then when the reader sees a call-to-action (CTA) button for one of your products or services, they are more likely to buy. Don’t underestimate the power of high-quality content.

Boosts SEO and improves search results rankings

SEO is a crucial component of any successful business website. A content writer who knows the ins and out of optimising your site will make better use of this tool. The result? More potential customers can find your company through search engines.

Content writers create web pages with topics and keywords that draw qualified traffic. This might look like a page detailing “baby clothes” instead of only “clothes.” To target further, they might split up the baby clothes into “organic baby clothes” or “gender-neutral baby clothes”. In this way, the website has many different pages with highly targeted keywords to improve its chances of appearing in search results. There’s an art to this process. And only a good content writer will know the right keywords to use and how many there should be on a page.

A content writer can help you achieve more as a business owner without adding any staff, saving you time and money in the process

Imagine if you had a team of writers working for you if you contracted an agency. You wouldn’t have to hire an extra employee or two. And yet, you’d still be able to reduce your workload by having the agency write your blog posts, newsletters and social media posts.

A good content agency will do just that – they’ll take on the task of writing these things so that you don’t have to worry about doing it yourself. They’ll also ensure that each piece is written in such a way that it appeals to your target audience. Their content will encourage them to buy from you or sign up for your emails.

Conclusion

The ability to write high-quality content isn’t something everyone possesses. Even if you find writing to be fun, that doesn’t necessarily mean you are good at it. A content writer or a content writing agency may be one of your best options for promoting your brand. Providing value to customers is what every brand should strive for. And a high-quality writer or agency can deliver that promise with ease. 

Content is one of the first things that people see when they visit your website or blog. It has a huge influence on the decision to stay or leave, and that’s why it’s important to hire a professional writer. 

Content marketing isn’t only about creating cool blog posts. It’s also about building relationships with your readers. And helping them become long-term brand advocates for you.