20 Proven Content Ideas to Drive Leads & Boost Your Marketing Strategy

Generate leads through content marketing. Yes, this form of advertising is not only about creating awareness. Content marketing for lead generation is an effective way to reach your audience and increase sales, especially when you’re just starting out.

To help you get started with content marketing for lead generation, we’ve compiled 20 different types of lead generation content ideas to give you a head start. By creating quality content that addresses your target audience’s needs and concerns, you can boost revenues and grow your business in no time!

Want to know how to generate leads to your business?

Create a buzz around brand, product or service? Stand out from the crowd and differentiate yourself from the competitors? Bespoke or custom publishing is the way forward. Once you have your magazine, newsletter, journal or website, you can decide the tone and voice of it, and importantly, you don’t have to pay much money on advertising in other publications when you have your personal branding tool.

Hospitals are bringing out magazines to reach their target audience and build engagement, so why can’t you? Reknown international publishers offer custom publishing because there is a market for it even now, be it for print or online. What was earlier called custom publishing is today referred to as content marketing. A different name but the purpose is the same: to attract, engage and serve your target audience. And your clientele could also be investors, potential employees, and business partners. We are not just promoting content marketing or custom publishing because this is what we do, it also because it has essentially become a survival tool for many businesses, big and small. Without a great window display (your magazine or website), how can you expect quality sales and loyal patrons?

20 Content Ideas to Generate Leads Through Content Marketing

Generating leads is not an easy task. You need to have a certain amount of tact, strategy and the right content to do this successfully. However, once you get the hang of it, it will be like a walk in the park for you. So let us get down to how you can use content marketing to generate leads and boost your revenue.

Here are 20 ideas!

1. Create a time-saving video tutorial for a common problem.

2. Write an article with insider tips, tricks, and strategies that only your team would know.

3. Conduct a case study showing the results of one client’s success.

4. Create an Ebooks that provide in-depth information about a topic relevant to your audience.

5. Use social media to generate leads by offering giveaways to people who enter their email address and follow you on Instagram.

6. Make an infographic with bite-sized information on your product or service at different stages of the sales funnel process; then share it as a link through email marketing campaigns so it can be viewed easily as well as shared among friends/family members who may also need help making up their minds about what type of product they want from you! The idea of this approach is to turn complicated data sets into easy-to-digest visual representations.

7. Publish blog posts that feature testimonials from real customers who have used your products or services before (or if it’s not possible to get these people in front of camera for interviews).

8. Put together an FAQ page with answers to common questions about how your company operates and what sets it apart from other businesses in the same field; include links back.

9. Resource lists of tools for a particular market or industry.

10. Cheat sheets with basic information about a topic.

11. Guides that cover topics in more detail and are more robust than cheat sheets.

12. Templates that people can download and use to, say, write a business plan or create a marketing calendar.

13. Calculators that solve problems for people and reduce the number of steps they need to complete.

14. Checklists of things to do or consider in a certain situation.

15. Research reports highlighting the results of surveys and other research projects you’ve conducted (or commissioned).

16. Podcast episodes from shows you produce or co-produce.

17. Interactive consumer quizzes that reveal preferences or recommendations based on people’s answers.

18. Slideshows of visual content like charts, graphs, photos, and illustrations

19. Videos that educate your audience about topics related to your industry.

20. Webinar recordings from educational events you’ve hosted.

Why not advertising?

Sure, you can advertise. But remember, advertising is a luxury if you have the extra resources. But content marketing is a necessity for survival. Every blog post you put out there remains on the internet forever, and will continue to serve you. How many times have you seen older articles for any of the keywords you type on the search engine? Some pieces will be more than a decade old, but they are still driving traffic to their creator. That’s the longevity of content marketing; what you invest will continue to reap rich dividends, provided you have taken the help of domain experts with proven expertise over the language of communication. Therefore, budget enough for content marketing as it benefits you in the immediate and long-term.

Bespoke publishing brands your content, irrespective of the medium you choose. They could be anything from newspapers and magazines to employee handbooks, in-house newsletters or coffeetable books. Not to mention, website landing pages, ebooks, courses, social media curation, and our specialty CEO blogs, as there is much that people can learn from them. We have worked with businesses, charities, schools, individuals, and publications, among others. Everybody needs to put their best face forward, and there is no better way than to own a medium that speaks your voice.

However, don’t make the biggest mistake of just having your own people write the blog posts, which are just glorified press releases that not many will look at unless you have a great product or an innovative service to offer. Ideally, you should focus on writing blog posts that have a ‘take home’ factor for the reader. Importantly, even if you have a CEO or corporate blog, don’t focus on just the company events and news; try to write on all the domains that you cover in your business. Even more important is to get outside experts to share their industry wisdom as it will set your posts apart, and also make them unbiased. Not only will you end up creating a like-minded community, but also a thriving talking point that everyone will look forward to.

Everybody wants the best content from the most experienced person. However, such an individual will either be way off your budget, or they are not available for a 9-5 job. Therefore, it pays to outsource your content and design requirements as it saves you all the added expenses of a full-timer, such as space, equipment, utilities, health and insurance benefits, and so on. Therefore, outsource your content requirements to a content marketing firm like Write Wing Media if you are looking for high-quality work that is both memorable and effective. For some handy tips on content marketing, you can click this link.