6 Examples Of Growth Marketing Campaigns That Will Leave You Gobsmacked

In this post, we’ve collected some of our favourite examples of growth marketing campaigns that are simple, yet phenomenal.

Millions of dollars are switching hands online. Opportunities to scale your business have never been better. Your role as a growth marketer is key to achieving this. Growth marketing strategies have even become a fundamental digital marketing strategy that helps new businesses to thrive. Let’s take a look at the incredible stories behind six tech pioneers that managed to stand out in the crowded market with their impressive strategies.

1. Growth marketing at Airbnb: Being the best host

For Airbnb, having the best hosts is a huge growth hack in itself. When guests have an amazing stay at your place, they’re more likely to write a positive review for you and leave 5 stars (maybe even 6 if it’s really good). This positively impacts the quality of your profile, which can make it easier for new guests to pick your listing over others.

Airbnb has also done this with their property listings. If you want to be listed as “Superhost” status, you need to get good reviews from guests. The easiest way to do this is by giving them an incredible experience while they’re staying at your place. This could mean providing special amenities that make their stay more memorable or simply being really friendly and communicative throughout their stay.

2. Growth marketing at Netflix: Leaning on social proof

Social proof is all about using the behaviour of others to influence you. In marketing, social proof is a powerful tool. (Think about it: You’re much more likely to trust a company when you see that others have purchased from them and given them positive reviews.)

Netflix uses the power of social proof in two ways:

• Telling you what others think about their content through their binge watching surveys:

When you hover over a show on Netflix, the app will tell you exactly how many people have rated that show, as well as what the average score is.

• Telling you what your friends think about their content:

The “Because You Watched” section offers suggestions based on shows or movies your friends have watched. This feature employs social proof and FOMO to get people to watch more content on Netflix.

3. Growth marketing at Apple: Social marketing

Social marketing is another major player in Apple’s growth campaign. Apple’s strategy of user-generated content is evident in the way they utilise social media to spread their brand.

Many of the customers who purchase their products are eager to engage with Apple’s brand on social media, or even offline at an actual Apple Store. And you can be sure that the Apple Store will frequently post photos and videos of customers engaging with their brand on social media. The idea is to get those customers excited about sharing their experience online to increase reach and exposure.

4. Growth marketing at Dropbox: More space for more users

There is a clear incentive for users to share Dropbox; they get more storage space for doing so. By using the referral system, Dropbox makes it easy for current users to sign up others, and also shows a social proof icon that keeps track of how many referrals have been made. The incentive of more storage space is attractive enough that some people are even making a living from referring as many friends as possible!

5. Growth marketing at HubSpot: A seamless self-service experience

Another way to ensure that your users have a good experience on your website is to maintain a seamless self-service experience. For example, HubSpot’s “Growth Stack” feature allows all departments, from sales and marketing to service and success, to collaborate on data-driven strategies. This helps customers launch campaigns based on solid analytics.

When you give your customers the tools they need to better understand the customer journey, they are more likely to actually use them because they can see how it will help them reach their goals.

6. Growth marketing at LinkedIn: Networking is key to monetising your social selling efforts

When it comes to career growth, networking is key. If you’ve ever started a new job, launched a business, or even just wanted to meet someone new and interesting, you know how important getting connected can be. But how do you get started? Well, developing your personal brand is the best way to make sure people remember who you are. All businesses have their unique presence online—their own “brand”—and it’s no different for people. What makes your personality stand out from everyone else’s? What sets you apart from the crowd? The answer to these questions will define what makes up your personal brand.

LinkedIn is one of the largest professional social networks on the internet, and with over 562 million users worldwide, it’s an ideal platform for networking professionally. And because LinkedIn is such a huge social network, there’s an opportunity to monetise your social selling efforts by promoting products and services either through advertising or by publishing content that reaches thousands of users quickly through sponsored posts or LinkedIn Pulse articles. When successful marketers use these opportunities wisely they can see great results in sales figures!

Conclusion

All the examples given above about growth marketing campaigns will give you ideas for your own digital marketing strategy. The six examples show how real-world businesses are using emerging technologies, advanced analytics and customer behaviour to design the way they serve people.

While these examples can’t guarantee success for your business, you should use them as inspiration to find ways to improve your company’s product or service offering.

In other words, don’t just copy what another company is doing. Instead, learn how they do it and adapt their strategies to suit your business goals and customers’ needs.