Long Tail Magic: How to Drive Traffic and Boost Your Website’s Reach

How to generate thousands of visitors through head and long tail keywords? But first, some more questions before we get to the answer. Did you know that you can rank #1 for long-tail keywords in Google?

So, how much time are you spending on a keyword that gets less than 100 visits a month? Most people have limited budgets for a digital marketing company in Bangalore, and can’t afford to spend hours every day working on SEO. They don’t rank on the search term as they fail to work on the primary keyword, related keywords, keyword phrase, head term, and keyword ideas as they are all part of a keyword research tool. At Write Wing Media, we use simple and affordable techniques to help you rank #1 for long tail keywords using SEO tools like Uber Suggest, Ahrefs or Semrush. If you want something more affordable, we would recommend Low Fruits. These software help in long tail keyword research, such as finding a competitive keyword, long tail keyword ideas, searches related to the seed keyword, or any relevant keyword that might matter to score high on search engine results pages (SERP).

Business owners are always looking for tactics to help their website rank in Google. Ranking on the first page is a great way to establish credibility and authority, as well as lead generation. There are many benefits to ranking for a long tail term, including less competition, lower cost per click, less cost per conversion, and high-quality traffic. In contrast, short tail keywords or ‘head keyword‘ as they call it, are the most difficult to rank, such as ‘eggs’, ‘tech’, ‘fine food’, ”cheap drone’, and so on.

Every business wants to be ranked at the top of Google for keywords that are their exact match. Google Analytics and the Google Search Console can give you a clear picture of what keywords are working and not working. Unfortunately, this isn’t realistic for most small businesses. Most small businesses have limited resources and don’t have the budget to get a great web designer, product photographer, video producer, blog writer, webmaster, and so on. Instead of giving up and not aiming at the first page of Google results, they want to aim at keywords that are more specific to their business. 

How Do Long-tail Keywords Drive Traffic to Websites?

Google’s search engine algorithm is complex. It takes into account more than 200 factors when determining where a site will be ranked for a search query. While some of these factors may be out of your control, one that you can control is the keywords you choose to go after. These are the words you think someone might type into the search engine to find a business like yours. They’re also known as search queries or just queries. A short tail keyword like ‘best physiotherapist’ might be more difficult to rank than if you use long tail keyword like ‘best physiotherapist near me’.

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Long-tail keywords are search terms three or more words long. Long tail keywords are used to find more specific and precise searches. Keyword research is an important part of SEO where the Google keyword planner can come in handy. Without it, you’ll be guessing about what searchers want and how to reach them.

When planning for a longtail keyword to use in your website, you should think about how your customers would search for a product or service like yours. Then, think about the types of questions and answers people might type into the search engine. You can use tools like AnswerThePublic and Google Trends, to generate some long tail keywords based on your search intent.

How to Generate Long-tail Keywords?

Let’s say you have a business that sells “widgets”. If you type “widgets” into the Google search bar, there are over one billion results. That’s a lot of competition due to the keyword difficulty.

But if you type in a long tail phrase such as “cheap blue widgets”, suddenly there are only about half a million results. And if you go further with “cheap blue widgets for sale in Seattle”, your options drop to less than 20,000.

That’s the power of a long tail keyword phrase.

HISTORY TRIVIA: The term “long tail” comes from statistics and refers to the fact that the tail end of a distribution curve is longer than the head. The graph of long tail keywords distribution would show that most searches are short and general, but there are an extremely large number of long-tail variations on those searches. Put another way, people who search specifically know what they’re looking for, while broad searchers tend to click on whatever seems most relevant at first glance. This constant examination of a search query and search volume is crucial to your long tail keywords strategy.

Example of a Long-tail Keyword That Works

Your next question: How to rank for long tail keywords? But first, here’s an example of long tail search queries and seo long tail keyword phrases: ‘best drone with camera under $500’. This is a long tail keyword because it has six words and the search volume is lower than what you would see for a two or three-word phrase.

The reason why you want to create long tail keywords is because they are easier to rank for. For example, if we were going to target the keyword ‘best drone with camera’, we would have to compete against popular sites like Amazon, Flipkart, Croma, Homeshop18, and so on. If you are just starting out with SEO, then this will be difficult without long tail keywords traffic.

However, if we were to target ‘best drone with camera under $500’ it would be easy to rank for that keyword. It’s all very well to generate long tail keywords. But remember, the search volume is low for a longtail keyword phrase, and you won’t get as much organic traffic from this term. However, if you are able to rank for a lot of these types of keywords, then your site will start getting traffic from them.

Case Study on Long-tail Keywords

Long-tail keywords have been Asha’s secret weapon in SEO.

In 2015, she quit her job to work online. She was a stay-at-home mom, and the only way she could think of making money from home was by selling products on Amazon.

She bought a domain name, installed WordPress and started writing about the products she liked and what she thought about them.

Within six months, her website was earning enough to cover her family’s bills. Within 18 months, it was generating enough for her family to move out of their tiny apartment and into a house.

It all started with long-tail traffic. There are many stories to illustrate the power of this approach. Here is what Tecmark did to launch an online quiz that fetched them 20,000 visitors. And then, there’s Marcus Sheridan who wrote one single blog post with the keyword ‘problems with fibreglass pools’ on his website to sell his niche product that still ranks #1 on Google. 

Know the ‘Ranking Elements’ That Work Their Magic

A good headline is everything. It’s the first thing that appears in search engine results, and it is often used as the title of shared articles on social media. A reader will generally decide whether to read your article based on the headline alone. Your headline should not only include your target keyword, but also give the reader a compelling reason to click through to your site. In the case of Marcus, it was to the point, and nothing great, but it did the work: “Top 5 Fiberglass Pool Problems and Solutions”. Therefore, don’t fret too much; just make sure you have the long-tail keyword and it’s meant for humans. The algorithm will take care of the rest if your blog post is both indepth, and offers enough value, such as a free ebook, and a newsletter, which is what Marcus did with his piece.

Once you have a great headline, don’t just sit back and wait for traffic to roll in. You need to promote it. Share it on Facebook, Instagram, Twitter and LinkedIn – with a link directly to the page of course. And make sure you have an easy way for your readers to share your content too – whether that be through social sharing buttons or a ‘Click to Tweet’ link embedded in the article.

You can also use internal linking from other pages on your own website, using long-tail keywords as anchor text. This helps search engines understand what your article is about, and how relevant it will be for certain searches. Make sure you get links from other websites too. Links from third party sites are one of Google’s top ranking factors, so try reaching out to relevant websites/blogs and offering them free content in exchange for a link. Internal linking is a great way to position your pages for success. Get links from high authority, reputable sites. These links are essential for ranking well. Avoid purchasing links! Social shares and engagement can improve your search engine rankings too.

How to Find Long-Tail Keywords

Since long-tail keywords make up the majority of search queries, they contribute a larger share to your overall traffic. In this post, we will show you nine ways to find long-tail keywords that produce conversions and drive traffic.

1. Use Google Suggest. One of the easiest ways to find long-tail keywords is by using Google Suggest. Google Suggest is an auto-complete feature provided by Google Search. As you type in a search query, Google Suggest suggests related searches that other users have performed. For example, when you type in “content marketing,” Google suggests other relevant searches like “content marketing strategy,” “content marketing institute,” and “content marketing world.”
2. Use Google’s Related Searches. Another way to find long-tail variations of your main keyword is by using Google’s Related Searches function at the bottom of any search results page. The Related Searches function can give you hundreds of keyword ideas based on your main keyword.
3. Apply similar principles. Use KeywordTool.io (or other alternative tools) or Amazon Autocomplete, and don’t forget to look at social media hashtags and YouTube suggested keywords.

Conclusion

In the end, ranking highly on Google for long-tail keywords is a matter of careful planning, as well as monitoring and adjusting your approach to new keyword data that you collect. Of course, it’s helpful to have a blog or website which already ranks well for competitive keywords. But there are plenty of ways in which you can overcome even that obstacle. No matter what your starting point looks like, with a little bit of creativity, hard work, and maybe a few hacks, anyone should be able to rank highly for the search terms they want.

Experimentation is key when learning how to rank higher on Google for long-tail keywords, and this advice does ring true for almost all areas of SEO. After all, as new techniques are developed and tested, rankings change regularly. So what you learn today might not work tomorrow-but if you always keep trying new techniques, and approach them with a questioning mind, you’ll find yourself getting further and further ahead.

The takeaway from this article should hopefully be that the long tail is still a thing, especially on Google. Remember to always structure your content for long-tail keywords. It may not get you all the traffic you want, but starting off with relevant, long-tail keyword phrases can help grow your total traffic as time goes on. The next time you’re writing an article or creating landing page headlines, keep the long tail in mind and use it to your advantage. Happy SEO-ing!