The ‘$1 Billion Tagline Formula’ That Made These Tech Companies Unstoppable

Tech & Innovation Leaders

Perfect for tech companies

Tech Giants

• Apple: “Think Different”
• Microsoft: “Be what’s next” / “Empowering Us All”
• IBM: “Let’s Put Smart to Work”
• Intel: “Experience What’s Inside”
• Cisco: “The Bridge To Possible”
• Dell: “Every Little Thing Is Everything”
• HP: “Keep Reinventing”
• Hewlett Packard Enterprise: “Accelerating Next”

Digital Platforms

• Airbnb: “Belong Anywhere”
• Uber: “Move the Way You Want”
• Spotify: “Music for Every Mood”
• TikTok: “Make every second count”
• LinkedIn: “We’re In It Together”
• PayPal: “PayPal Is New Money”
• Salesforce: “We Bring Companies and Customers Together”

Innovation & Future-Forward

• Samsung: “Inspire the World, Create the Future”
• Huawei: Multiple approaches:
  • Dreams Inspire Creativity
  • Rewrite Possibilities
  • Reinvent Photography