Lead Generation: 16 Winning Tactics to Fill Your Pipeline

COnTENT MARKETING

Gray Frame Corner

You know you need leads. But how do you get them?

We’ve got 16 ways to help boost your lead generation by using content.

Start with a  compelling headline

White Frame Corner

People are busy. You have to catch their attention right away with an attention-grabbing headline—and then keep it!

Use first-person pronouns like “I” and “you,” as well as words like “your” and “we.” This will make your content feel more personal, which will help readers connect with it more easily.

0218

Be personal

White Frame Corner
White Frame Corner

Add some personality

Your company is unique and has a distinct voice—let it shine through in your content! Let readers know who you are and what makes you different from other companies by letting them know where you come from or what makes your product unique.

Don't be afraid to ask for shares.

0218

Gray Frame Corner
Gray Frame Corner

Make sure your content has a call to action.

0218

Gray Frame Corner
Gray Frame Corner

Link back to past content you've done on the same topic (update it!).

0218

Gray Frame Corner
Gray Frame Corner

Use images in your posts, especially when they're long reads!

0218

Gray Frame Corner
Gray Frame Corner

Create a landing page for easy sharing.

0218

Gray Frame Corner
Gray Frame Corner

Make sure the value proposition is clear and compelling.

0218

Gray Frame Corner
Gray Frame Corner

Give away something valuable in exchange for an email address.

0218

Gray Frame Corner
Gray Frame Corner

Make CONTENT catchy and fun.

0218

Gray Frame Corner
Gray Frame Corner

Proofread! And have someone else proofread for you!

0218

Gray Frame Corner
Gray Frame Corner

Create a social media calendar so you don't publish the same thing twice in a row!

0218

Gray Frame Corner
Gray Frame Corner

Break up long articles into smaller chunks, with links back to the main article if someone wants more info on any specific topic/idea in your piece!

0218

Gray Frame Corner
Gray Frame Corner

Include a quote from someone else or an interview with an expert who has experience with whatever you're writing about! This will make your content seem more substantial and add credibility.

0218

Gray Frame Corner
Gray Frame Corner

Tag influencers in your post who have similar audiences as yours. their fans will see it and click through.

Cick below for more on content marketing

Gray Frame Corner

0218