Content Marketing

What are the Best Times to Post on Social Media in 2025?

Frequently Asked Questions

What time is Instagram most active?

10am and 11am are best times to post from Mondays through Fridays, according to Sprout Social. If you want to customise it to your industry, take advantage of their free tool here.

Is it good to post on social media at 4am?

For Facebook, 3am EST is best; that’s 12.30pm IST, according to Sprout Social. However, Facebook analytics suggested 8.30pm IST for one of our clients. So experiment your way to success.

Is 7pm a good time to post on social media?

Yes. According to Hubspot, 6pm-9pm is best for posting on social media.

Is it good to post at 8pm?

Not 8pm, but 8.41pm, according to CoSchedule. The other best times are 3.15pm and 7pm.

Is it better to post in the afternoon or evening?

Afternoons and evenings are best for Facebook and Instagram, according to Sprout Social: 1230pm and 8.30pm. For Twitter and Linkedin, mornings are best (9am-10am).

What’s the worst day to post on Instagram?

Sundays, according to Sprout Social. Tuesdays and Wednesdays are best.

Zahid H Javali

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