The short answer: almost everyone! In 2025, over 82% of companies use content marketing to grow their business if we go by Hubspot’s finding of 2021. Your company probably does too!
Content marketing works for businesses of all sizes and industries. This includes authors, podcasters, bloggers, vloggers, and millions of other people trying to connect with their audience.
Businesses selling products or services. Content marketing helps you attract customers with blog posts, videos, and other content that showcases your products. It builds relationships with potential customers before they buy!
Nonprofits and schools. Organizations making the world better use content marketing to spread their message without spending big money on ads. Videos showing your impact or blog posts about your mission work great.
Bloggers wanting more readers. Content marketing naturally draws readers to your site by giving them valuable information they’re searching for.
Studies show content marketing works for companies in virtually every industry. Small businesses, medium-sized companies, and large enterprises all benefit from content marketing strategies.
Even companies that existed before the internet (like Coca-Cola) use content marketing to connect with customers!
In 2021 and 2022, 73% of B2B marketers and 95% of B2C marketers used content marketing as part of their strategy. According to a 2024 HubSpot report, close to 86% of marketers report that artificial intelligence saves them at least one hour daily by automating roughly 86% of their creative workload.
Small and medium-sized businesses use content marketing to:
Videos: The most effective B2B content types in 2024 have been videos, customer success stories, and in-depth guides like e-books. People are connecting more with visual content and real-world examples than ever before.
Podcasts: Brands are pouring money into podcast advertising like never before. By the end of 2025, they’ll spend a whopping $2.38 billion on podcast ads in the US alone—that’s nearly 20% more than they did just two years ago.
Infographics: Help explain complex ideas simply and get shared more often.
Blogs: Businesses are finding their best bang for buck this year comes from their own digital real estate—websites, blogs, and SEO are delivering the strongest returns compared to other marketing investments.
Content can be almost anything in any form. Traditional content includes newspaper and magazine articles. Online content includes blog posts, website pages, podcasts, videos, webinars, online courses, and ebooks.
Based on your business, you can choose the right content types to build your brand and increase sales.
If you’re just starting or don’t have expertise, hiring a freelancer or content marketing agency can help. Write Wing Media can develop your content strategy and help you reach your goals.
The main goal is simple: get your business to the top of Google searches for your keywords. This happens through keyword research, quality content creation, and promotion in the right channels. Organic traffic from search engines is free advertising that lasts longer!
Want to learn if content marketing can help your business? Get a free strategy call today!
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