We get it. You want your email newsletter to be engaging. You want it to feel like something people will want to read. You want them to open it, click on links within it, and even sign up for more of your content. But there’s a fine line between engaging and spammy. And we’re here … Continue Reading
Have you ever wondered what to include in your press release? There’s a right and wrong way to write one, and just adding a link, a photo, or some text makes it hard to get noticed. But by including the right information you will get someone to click on your link. That makes a massive … Continue Reading
As a small business owner, you’ve got a lot on your plate, and cannot double up as a content writer. You’re already juggling marketing, customer service, and sales. So, if you’re not hiring a content writer for blog posts, you’re losing money. Here are 11 reasons why hiring someone to write blog posts for you … Continue Reading
Indian brands have a knack for those catchy taglines, don’t they? Some are classy, some are quirky — but the best ones stick with us long after we see them. That’s the power of words! They can make us laugh, cry, think deeply, or even reach for our wallets. Get ready, because we’re diving into … Continue Reading
Want to know the four quick and easy content marketing tips for 2022? But first remember that if content is king, content marketing is the queen of everything it surveys. It’s not a new invention either. Two decades ago, content marketing was called custom publishing or bespoke publishing. What custom/bespoke publishing was to the print … Continue Reading
Content marketing has gained tremendous popularity in recent times. Why? Because companies who put their focus on content marketing are seeing 5x more leads than the others. Google has also confirmed that 56% of its online ads are blown right past by the customers in favour of the content that’s actually useful. Ad fatigue has … Continue Reading
In the ‘new normal’, people have started consuming more online content than ever before. Content is indeed king today. However, just any piece of content is not going to attract new customers to your brand. You have to keep producing and publishing content that the audience will want to read and share. Content marketing is … Continue Reading
When the coronavirus crisis hit the world, everyone was scrambling to overcome the unknown challenge, especially marketers and content creators. Due to the risk of exposure to the virus, the whole world jumped ship and shifted its business to the web. Traditional marketing strategies underwent a serious makeover when brands drew away from on-ground marketing, … Continue Reading
The difference between a company and a brand? A company is simply a registered organisation that produces and sells goods and services. It is a legal unit under which all contacts are signed, people are hired, and transactions are made. A brand is what the consumers directly interact with while buying products and services from … Continue Reading
Whenever you look up ‘content marketing’ on the internet, most search results are bound to show the phrase ‘content is key’. This much is true. However, not just anything can be released for your audience to consume. The content must be ‘valuable’. Content marketing is a technique to create and distribute content for attracting a … Continue Reading
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