Content marketing has gained tremendous popularity in recent times. Why? Because companies who put their focus on content marketing are seeing 5x more leads than the others. Google has also confirmed that 56% of its online ads are blown right past by the customers in favour of the content that’s actually useful. Ad fatigue has … Continue Reading
In the ‘new normal’, people have started consuming more online content than ever before. Content is indeed king today. However, just any piece of content is not going to attract new customers to your brand. You have to keep producing and publishing content that the audience will want to read and share. Content marketing is … Continue Reading
When the coronavirus crisis hit the world, everyone was scrambling to overcome the unknown challenge, especially marketers and content creators. Due to the risk of exposure to the virus, the whole world jumped ship and shifted its business to the web. Traditional marketing strategies underwent a serious makeover when brands drew away from on-ground marketing, … Continue Reading
The difference between a company and a brand? A company is simply a registered organisation that produces and sells goods and services. It is a legal unit under which all contacts are signed, people are hired, and transactions are made. A brand is what the consumers directly interact with while buying products and services from … Continue Reading
Whenever you look up ‘content marketing’ on the internet, most search results are bound to show the phrase ‘content is key’. This much is true. However, not just anything can be released for your audience to consume. The content must be ‘valuable’. Content marketing is a technique to create and distribute content for attracting a … Continue Reading
Today, when people are suffering from an overload of advertisements and promotions, content marketing is the best way to not only attract more audience, but also form a trusting relationship with them. However, content marketing is different from other forms of writing. Here are a few guidelines to follow which will help you in the … Continue Reading
Content writing for beginners is a must as it is part of digital marketing. Content writing tips for beginners involve creating, writing, and editing website content to make it more appealing to the readers. All facets of marketing stem from writing and it can range from writing blog posts to video scripts and e-books, among … Continue Reading