Client: MD of one of India’s Largest Offline Mobile Phone Retailers

Client’s Background: The client, the managing director (MD) of one of India’s largest offline mobile phone retailers, has been a trailblazer in the industry. At the time, the company boasted a Rs 1,500 crore annual turnover, 500 showrooms across 8 states, and 2,500 employees. The challenge was to maintain and enhance the MD’s position in a highly competitive market, especially against giants like Flipkart and Amazon.

Client’s Objectives: The MD recognized the power of thought leadership and sought to establish himself as a prominent figure in the industry. Write Wing Media was enlisted to craft engaging blog posts that not only showcased his insights on mobile phones and technology but also highlighted the unique strategies and innovations driving his company’s success.

Approach:

1. Strategic Story Ideation: Write Wing Media initiated the collaboration by brainstorming and proposing compelling story ideas that aligned with the MD’s vision and objectives. This involved a careful balance between generic topics in mobile technology and in-depth explorations of the client’s marketing strategies.
2. Flexible Communication Channels: Understanding the MD’s busy schedule, the agency accommodated various communication channels, including in-person meetings, phone calls, and email exchanges. This flexibility ensured that the MD’s inputs were seamlessly integrated into the content creation process.
3. Efficient Drafting and Review Process: Write Wing Media adopted an efficient drafting and review process. After obtaining the MD’s inputs, the team would craft the initial drafts, allowing the MD to review and provide factual corrections. This streamlined approach ensured a quick turnaround for publication.
4. Strategic Focus on Company Insights: Recognizing the MD’s priorities, the majority of blog posts focused on the innovative marketing techniques and strategies that set the client’s company apart in the market. This strategic emphasis on the company’s unique strengths contributed to the MD’s thought leadership in the industry.

Outcome: The collaboration between Write Wing Media and the MD of India’s largest offline mobile phone retailer yielded significant results, both for personal branding and corporate positioning.

Benefits for the Client:

1. Establishment of Thought Leadership: The MD became a recognized thought leader in the mobile phone retail industry, contributing valuable insights and strategies that resonated with industry peers and consumers.
2. Personal Branding: The blog posts on the MD’s website served as a powerful tool for personal branding, positioning him as a visionary leader in a highly competitive market.
3. Competitive Edge: The MD’s innovative marketing techniques, showcased through blog posts, helped the company stand out against competitors like Flipkart and Amazon.
4. Pioneering CEO Blog Concept: The MD became a frontrunner in the industry by introducing the concept of a CEO blog, a platform that set him apart from other company founders in the same domain.

Conclusion: The case of the MD of India’s largest offline mobile phone retailer and Write Wing Media highlights the success that can be achieved through a strategic content partnership. By focusing on thought leadership, personal branding, and showcasing the company’s unique strengths, Write Wing Media played a pivotal role in establishing the managing director as a leader in the industry and differentiating the company in a highly competitive market. This collaboration not only contributed to the MD’s success but also set a precedent for CEO blogs in the industry.