So, who uses content marketing? The short answer is: pretty much everyone does. Your company probably does, too! Content marketing is used by companies across all industries and of all sizes. This includes authors, podcasters, bloggers, vloggers and literally millions of other people.
Here are some examples of who uses content marketing:
-Anyone who wants to sell a product or service. You can use content marketing to draw people in with blog posts, ebooks, videos, and other types of content that show off why your product or service is so cool. Content marketing helps you build a relationship with potential customers so they feel like they already know you when they buy!
-Nonprofits and educational institutions. If you’re running an organisation that’s trying to make the world a better place—whether it’s by feeding hungry children or helping people learn how to read—content marketing is one way you can get the word out about what you do without spending money on advertising campaigns (which aren’t always effective). You could make videos about how your organization helps people in need or write blog posts about important topics related to your mission statement.
-Bloggers who want more readers! Content marketing works well for bloggers because it draws readers into your site by providing them with valuable information.
And here’s why:
1. Content marketing is a great way to reach new audiences and expand your reach
2. It helps you build trust with your customers and potential customers
3. It makes it easier for people to interact with your business or brand and get more information from you
4. You can create content that educates or entertains, or both!
To be a bit more specific, let’s look at three important factors: industry, size and longevity. Does content marketing work for each of these? There are countless case studies that show how content marketing has helped companies in many different industries. There are also studies that demonstrate the effectiveness of content marketing for brands regardless of their size. Finally, it seems that even companies that have been around since before the internet (e.g., Coca-Cola) still use this method to attract customers!
In addition to the benefits that 95% of B2B marketers cited, 86% of B2C marketers see benefits from content marketing.
It’s not just enterprise brands that benefit from content marketing. Small and medium-sized businesses use content marketing to:
- Share their expertise
- Build trust with customers
- Increase online visibility
- Enhance credibility among their target audience
- Attract new customers
Of course, there are different kinds of content too
Videos are great for attracting customers because they have a higher retention rate than written content does; podcasts are great for educating customers about products in ways that aren’t possible through video alone; infographics can help educate customers without being overwhelming or boring (they often take the form of charts); blogs are great if you want to rank high on Google and take advantage of free traffic to your website.
So What is Content Marketing?
Content can be on just about anything, and in any form. Traditionally, there is writing for newspapers, magazines and websites. And then, there is proofreading and editing. In the online space, there is blogging and website landing pages to create more conversions to your products and services. Similarly, there are podcasts and videos, webinars, e-courses, and e-books. Depending on your line of business, you can pick any of these areas and define your brand identity and conversion goals.
If you are a startup or an individual with no domain expertise, you should hire a freelancer or a content marketing agency and bespoke publishing that can deliver the goods. Write Wing Media is one firm that can help you all the way in ensuring that your targets are reached.
Importantly, we write about everything under the Google sun. From scripting the 60-second sketch or animation videos to ghostwriting ebooks and novels, to writing complete business plans, green card applications, we are a creative hotshop with proven expertise in these domains.
We will launch your content strategy and help you refine it as you go along. The goal is simple: get you to #1 on Google for your preferred search word. And how do we do that? By researching keywords, writing content that scores in quality, and promote it in appropriate channels. After all, who does not want organic traffic (search engine recommendations) as it’s free advertising with a longer shelf life. Still have doubts on what content marketing can do for you, then these FAQs should help. Get on a free strategy call now.
Who Makes the Most of It?
- Debutant writers who need an editor to polish their book and make it publish-worthy.
- Publications who want credible, experienced writers and editors for their writing and editing requirements.
- Businesses who want to add a touch of quality and effectiveness in their corporate communication strategies.
- CEOs and founders who want content that projects them as thought leaders in their domains.
- Green Card aspirants who want someone with an experienced track record to help with writing their applications. We are not lawyers, just wordsmiths who know the content requirements that will impress the immigration officials.
- Individuals and firms who want help with the scripting of podcasts and YouTube/corporate videos.
- Individuals and firms who want us to take charge of their social media outreach. We can curate, and create original content, infographics, and visuals to drive home their brand messages.
- Corporates and individuals who want impeccable photography to highlight their product or company offerings.
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