Digital marketing agencies in Bangalore are aplenty. There is no shortage of agencies who say they can help you reach your business goals. But what separates the good from the bad? Before you pick your agency, ask these seven questions to ensure the best fit for your brand.
A digital marketing agency in Bangalore is effective if its principal competency lies in content marketing and SEO services. Paid ads or performance marketing is just as effective, but remember that it’s riskier and not suitable for all businesses. Besides, content marketing is 62% more economical than paid ads. Therefore, a digital marketing service is one that knows the digital market and excels in search engine optimisation.
The best digital marketing agency is one that knows its search engine marketing. Some of the services of a digital marketing agency includes SEO service, web design, email marketing, online marketing, online reputation management, brand awareness, influencer marketing, social media marketing, google ads, web development, marketing strategy, digital marketing solution, content marketing services, and local SEO, among others.
To attract a potential customer, you don’t have to be the best digital marketing company, but it pays to be one. For example, Write Wing Media is acknowledged as the Top 25 Best Content Marketing Firms in Bangalore. This means, we know how to appeal to your target audience by not only creating online content but also distribute them on social media platforms.
1. How long has your business been around?
The first question you should ask is how many years they have been in business. If an agency is less than five years old, their digital strategy may not be as strong as an agency that is over 15 years old! (Write Wing Media began in 2007 and commemorates its 15th anniversary this month).
The second thing to ask is how many clients they have worked with. The more clients they have onboarded, the better their knowledge base will be.
2. How much do you charge?
One of the first things you should ask is about the costs for different services. This can depend on many factors, including your budget and industry. Some digital marketing agencies offer lower rates for startups. Other firms charge more as their processes have helped them deliver better results.
Some agencies specialise in particular industries, while others focus on specific locations. Some serve both types of clients! If you have any questions about costs, ask immediately to avoid any confusion later.
3. Are you willing to cater to our specific needs?
An agency that is not willing to work with your company’s specific needs may end up costing you more money and time. A good digital marketing agency should create a custom solution for your business. If an agency is unwilling to do so, they may be mimicking a strategy that does not understand your business. This can cause problems later when it’s time to deliver results. Without knowing your target customers and their preferences, the agencies may struggle to market your product.
4. Is your team capable of handling different digital marketing services?
A good digital marketing agency should have a team that is capable of handling various digital marketing services. The more specialised your agency is, the better. They will know what an average agency may struggle with.
The team should have people skilled in many areas of digital marketing, including SEO, PPC and social media management. Ask how many people are on the team and the way they work together to achieve the goals for their clients. How do they communicate and collaborate? What kind of software tools do they use to share information between each other? Do they manage their time well?
5. What are the results you have achieved in the past?
If a digital marketing agency can’t provide you with results, it’s not worth your time. To make sure you’re getting the right vendor for your business, ask them to show you some of their past work. If they can’t tell you about specific results they’ve achieved for other clients and show that they know what they’re doing, move on.
You should also be able to see some projects that the company has handled in person, if possible. This will give you better insight into how the project will go down once it’s time for yours. The best agencies have case studies and success stories on their websites or in person. If yours don’t have any examples of this kind yet, talk to your potential partner about creating them!
6. Do you use any tools for monitoring and analysis?
As a business owner, you want to be able to track and analyse your digital marketing campaigns. This ensures that the time, money and effort put into your campaign are worth it. The best ways to examine your digital marketing efforts include:
-
Looking at reports from tools like Google Analytics, Uber Suggest, Semrush, Moz, or Ahrefs. These tools will show you how many people are coming through your website, what they’re looking at on each page, what they clicked on, and more. You can also use platforms like MailChimp, Convertkit or Mailer Lite to find out which emails were opened by people on certain days. This information would help you know the best times for sending a new email blast.
-
Tracking social media engagement using tools like Buffer or Hootsuite so that you know which posts got the most likes or shares from each channel (Facebook vs Instagram).
7. What do you know about our competitors?
This is an important question to ask your digital marketing agency. After all, the more you know about your competitors, the better prepared you are for the competition.
Your marketing team will want to know:
-
What type of strategies do they use?
-
What channels do they use?
-
How much budget do they have?
-
Who is on their team and what experience do they have?
Conclusion
Businesses across the world are seeing huge benefits to working with a digital marketing agency in Bangalore. A local brand with an international appeal can help you boost your online presence and drive more traffic to your website while being cost-effective and easy to work with. Here is where Write Wing Media can help. We know exactly what you want, and we can deliver the results you seek. Contact us now!