Who Uses Content Marketing in 2025?

The short answer: almost everyone! In 2025, over 82% of companies use content marketing to grow their business if we go by Hubspot’s finding of 2021. Your company probably does too!

Content marketing works for businesses of all sizes and industries. This includes authors, podcasters, bloggers, vloggers, and millions of other people trying to connect with their audience.

Who’s using content marketing in 2025?

• Businesses selling products or services. Content marketing helps you attract customers with blog posts, videos, and other content that showcases your products. It builds relationships with potential customers before they buy!

• Nonprofits and schools. Organizations making the world better use content marketing to spread their message without spending big money on ads. Videos showing your impact or blog posts about your mission work great.

• Bloggers wanting more readers. Content marketing naturally draws readers to your site by giving them valuable information they’re searching for.

Why is content marketing so popular in 2025?

1. It helps you reach new audiences and grow your brand
2. It builds trust with customers (and potential customers)
3. It makes it easier for people to learn about your business
4. You can create content that both teaches and entertains!

Content marketing works across industries, company sizes, and age

Studies show content marketing works for companies in virtually every industry. Small businesses, medium-sized companies, and large enterprises all benefit from content marketing strategies.

Even companies that existed before the internet (like Coca-Cola) use content marketing to connect with customers!

In 2021 and 2022, 73% of B2B marketers and 95% of B2C marketers used content marketing as part of their strategy. According to a 2024 HubSpot report, close to 86% of marketers report that artificial intelligence saves them at least one hour daily by automating roughly 86% of their creative workload.

Small businesses benefit too!

Small and medium-sized businesses use content marketing to:

• Share their expertise
• Build customer trust
• Increase online visibility
• Boost credibility
• Attract new customers

Different types of content for different goals

• Videos: The most effective B2B content types in 2024 have been videos, customer success stories, and in-depth guides like e-books. People are connecting more with visual content and real-world examples than ever before.

• Podcasts: Brands are pouring money into podcast advertising like never before. By the end of 2025, they’ll spend a whopping $2.38 billion on podcast ads in the US alone—that’s nearly 20% more than they did just two years ago.

• Infographics: Help explain complex ideas simply and get shared more often.

• Blogs: Businesses are finding their best bang for buck this year comes from their own digital real estate—websites, blogs, and SEO are delivering the strongest returns compared to other marketing investments.

What exactly is content marketing?

Content can be almost anything in any form. Traditional content includes newspaper and magazine articles. Online content includes blog posts, website pages, podcasts, videos, webinars, online courses, and ebooks.

Based on your business, you can choose the right content types to build your brand and increase sales.

If you’re just starting or don’t have expertise, hiring a freelancer or content marketing agency can help. Write Wing Media can develop your content strategy and help you reach your goals.

The main goal is simple: get your business to the top of Google searches for your keywords. This happens through keyword research, quality content creation, and promotion in the right channels. Organic traffic from search engines is free advertising that lasts longer!

Who benefits most from content marketing in 2025?

• New writers needing editors to polish their books
• Publications looking for experienced writers and editors
• Businesses wanting effective communication strategies
• CEOs building thought leadership in their industry
• Green Card applicants needing help with applications
• People needing help with podcast or video scripts
• Companies wanting better social media presence
• Businesses needing professional photography for products

2025 Content Marketing Trends

• AI-powered personalization: 85% of marketers now use AI for content marketing and SEO
• Quality over quantity: 83% of marketers believe focusing on quality content is better than posting frequently
• Video dominance: 91% of businesses create videos for marketing, with short-form video being the top format
• Interactive content: Gets 52.6% more engagement than static content
• Voice search optimization: Creating conversational content for smart speakers and voice assistants
• Immersive experiences: Using AR and VR to create engaging branded content

Want to learn if content marketing can help your business? Get a free strategy call today!