Have you ever wondered what to include in your press release? There’s a right and wrong way to write one, and just adding a link, a photo, or some text makes it hard to get noticed. But by including the right information you will get someone to click on your link. That makes a massive difference in increasing leads from press releases.
Asking yourself how to pitch media folks? Here are 5 things you should include in your pitch that make it stand out from the rest. When pitching to a journalist, it’s vital to include the right information. People don’t like to read, so get straight to the point.
A compelling headline that grabs attention and builds trust
The headline is the first thing that reporters, journalists and readers will see. So, it should be compelling enough to grab their attention and build trust. The best headlines focus on the reader’s needs and interests. Your goal is to create a sense of urgency. Make the readers think about what they stand to lose if they don’t read your piece. Make sure your headline is short and clear. Besides, it should be grammatically correct, and consistent with the PR content.
A summary of the main point in your press release
- A summary of the main point of your press release. Summaries are much more effective when they’re two to three sentences long. This is also where you’ll want to include a strong call to action. Make sure it’s clear and concise.
- A quote from someone noteworthy or authoritative that’s relevant to the topic at hand. The quote should be short, sweet, and in context with your press release.
- Links to the product or service in question. It can take something like a book title or URL for an app. Links to relevant images and videos can give readers immediate access.
High-quality, relevant images
The first thing you need to do is find high-quality, relevant images. The images have to be high-resolution and of a high-interest level. The visuals should also have a high degree of contrast in both colour and form. If the image is too grainy or pixelated, it won’t increase the visibility of your press release.
News that’s relevant to the audience you want to reach
Don’t be afraid to be creative while writing your press release. Your press release should be relevant to the audience you want to reach. It has to be news that they’re interested in, and that they can’t get anywhere else. When you reach out with your pitch, your reporter contact will see the value of sharing it.
Your business could be awesome enough that everyone wants to hear about it. But if you only focus on yourself and your interests, your press release will merely be self-serving and promotional. And no one likes a bragger!
A great way to think about this is by practising writing from an outside-in perspective. Think about how others would view your business or product. Don’t focus on your new product or feature. Instead, consider who would find this information useful and why. If this seems overwhelming at first—that’s okay! With practice, you will be able to hone your craft in this department.
Links to supporting information on your website
The next thing you want to do is include links to supporting information on your website, like:
- Videos
- Your company’s web page
- Social media profiles
Make sure the URLs you include in your release are live. Also use anchor text for all the links (e.g., click here for more information on our product).
When you know what to include in your press release, you can make a big impact with ease
Now that you have the basic idea of what a press release is, it’s time to start writing! Before you put pen to paper, take some time to brainstorm. Your press release should address topics your audience cares about. Make sure, you back up the claims you make. If you cannot, take it out. Nobody likes a bragger without authority.
Make a list of newsworthy topics related to your business, product or service. If you make eco-friendly shoes, announce a new line of organic cotton sneakers. Or if your gym has new equipment and new classes during off-hours, share these updates with the local media.
Keep in mind that this is just the starting point. You’ll want to get more creative with your ideas as well. Once you’ve made an initial list of topics for press releases, ask these questions:
- What makes it newsworthy?
- Who does it impact?
- How will journalists benefit from covering this topic?
- Is there anything else I can add to make sure my story stands out from the crowd?
Frequently asked questions
Who writes press releases?
Press releases are written by professional writers and are typically distributed by companies to the media and other organizations. They can be used to announce new products and services, or they can be used to report on company news.
Give us examples of writing a press release?
Here are a few examples of writing a press release:
- The company is hiring new employees, and they want to make sure they get the best applicants possible. They should send out a press release with details about the positions available, what kind of experience is preferred, and what kind of benefits are offered.
- A company just received a large grant from the government for a project that will help hundreds of people in their community. They should send out a press release describing how this money will be used, which people it will benefit, and how it will impact their lives.
- A local charity has just received an award from another nonprofit organization for their work helping animals in need. They should send out a press release detailing what they’ve done over time to help these animals, and why this award means so much to them personally as well as professionally.
- Press Release on New Product/Service Launch
- Press Release on Company Merger and Acquisition
- Press Release on Business Expansion
How much does it cost for a press release?
It depends on the service you’re looking for. If you want to write and distribute your own press release, it’ll cost you about $50. If you want to hire a professional writer and have them do the work for you, it’ll cost you about $150-$300 depending on how long your press release is.
Can I avail of your services internationally?
Of course! We can help you with your press release writing services, no matter where in the world you are. We’re here to make sure that your business gets the attention it deserves, and we don’t care where you’re located. Just shoot us an email with your request and we’ll take it from there.
What are the top press release writing services in India?
Write Wing Media is considered one of the best press release writing services in India, offering expert press release writers and high-quality content writing for press releases.
How can I find a reliable press release writer in India?
When looking for a reliable press release writer in India, it’s essential to consider their experience, writing style, and previous press release projects. Write Wing Media is known for its in-depth expertise in press release writing and has a team of skilled writers.
What are the key factors to consider when selecting a press release writing service?
When selecting a press release writing service, consider factors such as the quality of the press release content, SEO optimization, delivery timelines, and the credibility of the writing company. Write Wing Media offers well-written press releases with a focus on SEO and credibility.
How can I get in touch with a reliable press release writing company in India?
To get in touch with a reliable press release writing company in India, you can contact Write Wing Media through our website or reach out to us through our contact details listed on this platform.
What are the benefits of hiring Write Wing Media for press release writing?
Hiring Write Wing Media for press release writing offers benefits such as professional writing services for your business, enhanced credibility through well-crafted press releases, and effective publicity in your sector or industry.
How can Write Wing Media help entrepreneurs and ventures with their press release writing needs?
Write Wing Media can assist entrepreneurs and ventures by providing them with in-depth press release writing services, spreading the word about their ventures, and reaching out to prospective audiences through well-crafted press releases.
Does Write Wing Media offer revision options for press releases?
Yes, Write Wing Media offers revision options for press releases, ensuring that the content meets the client’s expectations and fulfills the specific requirements of their writing projects.
Can Write Wing Media assist artists in reaching out to bloggers through press releases?
Yes, Write Wing Media can assist artists in reaching out to bloggers by crafting effective press releases that help spread the word about their work and enhance their visibility and credibility within the artist community.
What sets Write Wing Media apart as a leading press release writing service in India?
Write Wing Media stands out as a leading press release writing service in India due to our commitment to quality, professionalism, and their ability to help clients from various sectors and industries to effectively communicate their message through press releases. Besides, it’s headed by a journalist with over three decades of experience.
How can Write Wing Media help businesses and individuals in Bengaluru, Hyderabad, Delhi, Mumbai, Chennai, Kolkata, and Chandigarh with their press release writing needs?
Write Wing Media serves businesses and individuals in major cities such as Bengaluru, Hyderabad, Delhi, Mumbai, Chennai, Kolkata, and Chandigarh, providing them with tailored press release writing services to enhance their visibility, credibility, and reach within their respective sectors and regions.
How Will Our Press Releases Benefit You?
Our press releases will benefit your business in a number of ways:
- They’ll attract new customers to your company.
- They’ll help you build your brand and reputation, so that people know who you are and what you’re all about.
- They’ll make it easier to get coverage from other publications, because they can trust that our press releases are accurate, well-written, and compelling.
How reliable is your agency in professional press release writing services?
We’re as reliable as they come. We’ve been providing professional press release writing services to businesses of all sizes since 2007, and we’ve never missed a deadline. We also run a news portal. So we understand the importance of reliability, which is why we pride ourselves on providing professional press release writing services. Our founder spent years as a journalist, and it’s where he learned how to write compelling stories. He understands what makes a good story and how to pitch it to editors so that they’re interested in publishing it.
We have a team of experienced writers who know what they’re doing. They’ve been working with us for years and they know how to get the most out of every press release we write, no matter what kind of content you need delivered. We also make sure that everything we send over is edited by our founder before it goes out into the world so that you can be sure nothing gets lost in translation!
How to make our press releases more impactful?
First, you want to make sure that the information in your press release is accurate. You don’t want to release false information or misspell someone’s name. Next, you want to make sure that it’s well-written and easy for the reader to understand. This means avoiding jargon and technical terms that may not be familiar to readers who aren’t familiar with your industry. Finally, it’s important that your press release has a clear call-to-action at the end of it. Make sure that readers know how they can get involved or what they can do next!
Conclusion
Writing services in India are aplenty. Therefore, choosing the right service is key to the success of a press release. After all, your entire reputation is built on how well it’s written and drafted for maximum attention. Just type ‘press release writing services India’ and you will come across a slew of content writing services offering a press release writer.
Don’t just look for any affordable writing company. One good rule of thumb is to look at their ‘About Us’ page to know who they are. A well written ‘about us’ page with enough credentials to support their stature in the industry is a good indicator of their ranking in the domain.
Digital marketing depends on how well you appeal to your target audience. And this also depends on the placement of your keyword and how you convey the message. Not only should it be plagiarism free but also great for search engines.
Affordable press release writing services can be a mouthful. But will they optimise your submitted press release? Is your media release a great example of content creation? Does it follow all the rules of online press release writing services? Is the press release in-depth and yet apt, concise, and informative? Does it exude quality over quantity of words? Does the agency carry high authority and boast of high-quality content?
Answering these questions should help you zoom in on the agency that can deliver the goods. Is it too much work for you? Well, all the time, effort and money you’ve spent on your product or service will be useless, if you don’t convey your market worthiness to the general public through the media.
So there you have it. Trust, attention, and a good press release can help you reach your business goals. Now all you have to do is write it, send it out, and wait for the phone to start ringing!