Indian brands have a knack for those catchy taglines, don’t they? Some are classy, some are quirky — but the best ones stick with us long after we see them. That’s the power of words! They can make us laugh, cry, think deeply, or even reach for our wallets.
Get ready, because we’re diving into 74 awesome examples of Indian brand taglines that prove just how mighty words can be. When we began our journey as Write Wing Media, a content writing service in Bangalore (or Bengaluru as it is now), we had no tagline. Then, we coined ‘Readers First’. But then, we realised that the tagline doesn’t stand out in the overall scenario unless you are running a TV commercial or print and online ads. We dropped it.
Taglines Need Visibility: Taglines truly gain power with frequent repetition. Unless heavily promoted (via ads, commercials, etc.), they risk blending into the background.
Priorities for Content-Focussed Business: As a content writing service, showcasing our skills through work samples, testimonials, and clear explanations of our process matters more to our prospects than a catchy slogan.
Industries that BENEFIT GREATLY from a Tagline
- Consumer Goods: Think food, beverages, fashion, tech, personal care products – anything a consumer regularly chooses. A catchy tagline helps your brand compete for attention and builds instant recognition. (Examples: Nike – “Just Do It”, McDonald’s – “I’m Lovin’ It”)
- Services: From car mechanics to consulting firms, a tagline highlights a business’s promise and unique value proposition. It can make an intangible service feel more concrete. (Examples: State Farm – “Like A Good Neighbor…”, FedEx – “When It Absolutely, Positively Has To Be There Overnight”)
- Non-profits/Advocacy Organizations: Memorable taglines promote causes, create an emotional connection, and make missions instantly clear. (Examples: WWF – “For a Living Planet”, Special Olympics – “The Power of Human Spirit”)
- Tourism and Hospitality: A great tagline generates excitement and captures the essence of a travel destination or experience. (Examples: Las Vegas – “What Happens Here, Stays Here”, Incredible India!)
Industries that MAY BENEFIT but Taglines Aren’t Essential
- B2B Focused companies: In business-to-business industries, a tagline can be useful, but strong differentiation may rely more on expertise, case studies, and reputation.
- Highly Niche Fields: If your specialty is extremely narrow with fewer competing brands, a tagline might be less of a priority. You gain more by clearly stating what you do, not through catchiness.
- Companies with Solely Name-Based Recognition: Sometimes, your company name, if unique enough, might inherently communicate everything needed (Think “Google” or “Amazon”).
Key Takeaways
- Competition: In crowded markets, a tagline helps you stand out. In fields with few competitors, it’s less vital.
- Brand Personality: Does your brand lend itself to short, punchy wordplay? Some industries are more serious, where a slogan may feel forced.
- Marketing Strategy: A tagline is just one branding tool. If your budget is small, strong website copy and focused messaging might be a higher priority.
Ultimately, there’s no hard rule! Even successful companies within “less likely” industries still have effective taglines. If you can think of a concise, genuinely memorable catchphrase that embodies your brand essence, go for it!
Brand taglines are not just catchy one-liners. They’re a powerful tool for communicating your brand message and positioning your business in the minds of your customers. Brands with excellent slogans have an emotional connection with the consumer. These slogans are well known or understood within their market segment(s). Examples of famous brand slogans are Disney’s ‘Happiest place on earth’, Wheaties’ ‘the breakfast of champions’, De Beer’s ‘A diamond is forever’, and Red Bull’s ‘Red Bull gives you wings’.
Evocative Videos That Nail It
Unforgettable Classics All The Way
Great taglines are memorable. They stick around in our heads long after we see them. If a tagline is successful, you may find yourself using it spontaneously when talking about the brand or service. Not all taglines are created equal though; a lot more goes into creating an effective tagline than just a witty line.
There are a few Indian brands that have come up with some of the most innovative, quirky and creative taglines ever. Their taglines not only convey their message, but also leave a lasting impression in the minds of their target audience.
What Makes These Brand Taglines So Great?
- They make a promise.
- They speak directly to their target audience.
- The last word or phrase sticks in your mind and forces you to remember the product/service.
The Taglines of Indian brands (or localised MNCs) That Rock!
- HDFC – We understand your world
- Dish TV – Wish karo Dish Karo
- Coca Cola – Thanda Matlab Coca Cola
- Parle-G – G for Genius
- Dollar Club – Fit hai boss!
- Dettol – Be 100% Sure
- Nirma – Naye Zamane Ke Ziddi Daagon Ke Liye / Doodh si safedi
- Ponds –Every woman is worth it!
- Lifebuoy –Lifebuoy hai jahaan…tandurusti hai wahaan!
- Surf Excel –Daag acche hain! / Surf Excel hai na!
- Eveready – Give me red
- Amul – Utterly Butterly Delicious
- Bagpiper – Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper
- Britannia – Good Day!
- Brooke Bond Taj Mahal Tea: Wah Taj; Sirf Chai nahi ye hai Taj
- Fevicol – Fevicol Ka Mazboot Jod Hai Tootega Nahi!
- Cadbury – Kuch meetha ho jaye
- Coca Cola – Thanda Matlab Coca Cola!
- Frooti – Mango Frooti Fresh ‘N’ Juicy
- Ghari – Pehle Istemal Kare Fir Vishwas Kare
- HDFC Life – Sar Utha Ke Jiyo
- Fevicol: Jis Desh Mein Ganga Behti Hai, Us Desh Mein Fevicol Bhi Behta Hai!
- Hero Honda: Desh ki dhadkan / Fill it, shut it, forget it
- Hutch: Wherever You Go, Our Network Follows
- Amul: The Taste of India
- Bosch: Invented for life
- Tata AIG: With you always
- Thumbs up: Taste the thunder / Aaj Kuch Toofani Kartey Hain
- Raymond: The Complete Man
- Idea: An idea can change your life / What an idea sirji!
- Cafe Coffee Day: A lot happens over coffee
- Kingfisher: The king of good times
- Mentos: Dimaag ki batti jala de
- LIC: Zindagi ke saath bhi, zindagi ke baad bhi
- Pepsi: Yehi hai right choice, baby / yeh dil maange more / yeh pyaas hai badi
- Asian Paints: Har Ghar Kuchch Kahta hein.
- Air Deccan: Simplifly.
- Rasna: I love you Rasna.
- Aaj Tak: Sabse tez
- Kit Kat: Have a break, have a Kit Kat / Kit Kat break banta hai
- Accenture: High performance delivered
- Lays: No One Can Eat Just One
- Alpenliebe: Meethe Mein Atka, Spicy Ka Jhatka
- L’Oreal: Because I’m worth it
- Amul Macho: Bade Aaram Se
- Axis Bank: Badti ka naam zindagi
- Bajaj: Hamara Bajaj
- MDH: Asli Masale Sach Sach MDH MDH
- Boost: Boost is the secret of my energy
- Ceat: Born tough
- Maggi noodles: Fast to cook, good to eat.
- Tata salt: Desh ka namak.
- Kurkure: Tedha hai par mera hai.
- Center Fresh: Zubaan Pe Rakhe Lagaam
- Close Up: Taazgi Jo Paas Laye
- Colgate: Kya Aapke Toothpaste Mein Namak Hai?
- Complan: I am a Complan boy
- Melody: Melody Hai Chocolaty / Melody Khao Khud Jaan Jao / Yeh Melody Itni Chocolaty Kyun Hai?
- Mirinda: Zor Ka Jhatka Dheere Se Lage
- Mountain Dew: Darr Ke Aage Jeet Hai
- Navratna: Thanda Thanda Cool Cool
- OLX: Yahan sab kuch bikta hai
- Onida: Neighbour’s, envy, owner’s pride
- Paytm: Paytm karo
- Perk: Thodi si pet puja
- Radio Mirchi: Mirchi Sunne Wale Always Khush!
- Red FM: Bajate raho
- Reliance: Karlo Duniya Mutthi Mein
- Star Plus: Rishte Wahi, Soch Nayi
- The Indian Express: Journalism of Courage
- Uncle Chipps: Bole Mere Lips, I Love Uncle Chipps
- Vicks: Vicks Ki Goli Lo Khich Khich Dur Karo
- Cadbury 5 star: Jo Khaaye, Kho Jaye
- 7up: I feel up
Let Write Wing Media Take Your Brand To The Next Level
Feeling overwhelmed about how to boost your business’s online presence? Let’s make it simple: a blog or regular LinkedIn posts are your secret weapons! They build trust with your audience, make you look like a total pro, and even keep your employees in the loop.
But wait, don’t stress. “Where do I begin? What do I even say?” That’s where we come in! Write Wing Media has been rockin’ the content scene in Bangalore since 2007. We help everyone – entrepreneurs, publications, even busy business owners – get their message out there with quality website content, blogs, articles, you name it. Need something written, edited, or just proofread? Or need to script a video and edit it? We’ve got you covered. Ready to get started? Book a call!
Conclusion
In India, the ones in Hindi often hit the hardest – makes sense, right? Even better if the brand name’s right in there, such as ‘Hamara Bajaj’, ‘Paytm Karo’, and ‘Boost is the secret of my energy’. Throw in repetition, and they’re practically unforgettable! Plus, who doesn’t feel a little patriotic when a slogan has ‘desh’ in it, such as Tata Salt’s ‘desh ka namak’. Many other slogans enjoyed a cult following at their time because of the way they were showcased on television, such as Center Fresh’s ‘Zubaan Pe Rakhe Lagaam’.
Think of the brands you love – chances are, a catchy slogan pops into your head along with their logo. Why? Because great slogans make those brands unforgettable! Companies know this, which is why they put so much effort into the perfect catchphrase. Ready to find your own? This list is a great place to jumpstart your creativity. Bonus tip: if your audience is in India, incorporating a well-chosen Hindi word can work wonders!
