The content marketing industry is projected to top $107 billion in annual revenue by 2026 (Statista, 2025).

46% of B2B marketers plan to increase their content marketing budgets this year (AIMultiple, 2025).

54% of all marketers will measure content marketing ROI within their companies (Sixth City Marketing, 2025).

54% of businesses plan to increase content marketing budgets in 2024 (Sixth City Marketing, 2025).

83% of marketers found that creating less content, but at higher quality, is more effective than pumping out lots of lower-quality posts (HubSpot, 2024).

60% of people say they enjoy reading useful content from brands (Sixth City Marketing, 2025).

Content marketing produces 3x as many leads as outbound marketing and costs about 62% less (Sixth City Marketing, 2025).

82% of customers feel more positive about a business after reading custom content (Sixth City Marketing, 2025).

Content personalization boosts sales, according to 94% of marketers (Search Engine Journal, 2025).

32% of marketers use content as their primary marketing channel (HubSpot, 2024).

29% of marketers spend 10–15 hours weekly creating content (Venngage, 2025).

Visual content is 43% more persuasive to users than simple text (Zipdo, 2025).

59% of marketers use video—a top content format (HubSpot, 2024).

33% of marketers will conduct a content audit twice this year (Sixth City Marketing, 2025).

27% of the top-performing content on all platforms was created within the last month (Sixth City Marketing, 2025).

The average blog post in 2025 is now 1,427 words, 70% longer than a decade ago (Digitaloft, 2025).

83% of consumers want to see more video content from brands this year (Digitaloft, 2025).

Infographics are 30x more likely to be read than articles and can increase web traffic by 12% (Digitaloft, 2025).

89% of B2B marketers use LinkedIn for lead gen, and 62% say it produces leads for them (Digitaloft, 2025).

65% of B2C marketers say they “frequently” or “always” aim to differentiate their content (Digitaloft, 2025).

80% of small business owners say they write content themselves (Digital Silk, 2025).

92% of brands planned to continue or increase investment in content creators this year (Digital Silk, 2025).

49% of marketers are using videos to educate customers about a product or service (Digital Silk, 2025).

Short-form video delivers the best content ROI for 21% of marketers (Digital Silk, 2025).

Social media and website engagement are the top two content metrics tracked globally (53% each) (Digital Silk, 2025).

41% of marketers measure effectiveness using sales (Digital Silk, 2025).

33% of marketers say creating high-quality content is their biggest challenge (Digital Silk, 2025).

61% of marketing leaders say they have a “somewhat clear” view of content performance, while 26% say it’s “very clear” (Digital Silk, 2025).

The #1 challenge for marketers in content is generating fresh ideas (16%), followed closely by driving engagement (16%) and attracting traffic (15%) (Digitaloft, 2025).

87% of B2C marketers distribute via company websites (Digitaloft, 2025).

76% of B2C marketers use blogs; 68% say email newsletters (Digitaloft, 2025).

79% of CEOs believe generative AI boosts marketing efficiency (AIMultiple, 2025).

About 50% of CEOs think AI will create major growth opportunities, too (AIMultiple, 2025).

51% of B2B companies use mobile apps for content distribution (BYYD, 2025).

69% of marketers believe mobile-first content is key to growing trust (BYYD, 2025).

Podcasts are used as a trust-building channel by 61% of B2B marketers (BYYD, 2025).

47% of B2B marketers prioritize source transparency for audience trust (BYYD, 2025).

38% of organizations now have generative AI usage guidelines (Content Marketing Institute, 2025).

27% expect their content team to grow in 2025 (Content Marketing Institute, 2025).

29% of surveyed organizations say their content strategy is “extremely or very” effective (Content Marketing Institute, 2025).

Short-form video was voted the most impactful content type for ROI by marketers in 2025 (Digital Silk, 2025).

The average engagement rate on Instagram is 0.43%—higher than Facebook (0.063%) and Twitter/X (0.029%) (Digitaloft, 2025).

Infographics boost website traffic by 12% on average (Digitaloft, 2025).

94% of blog posts attract zero backlinks (Digitaloft, 2025).

Only 2.2% of blogs secure links from multiple domains (Digitaloft, 2025).

23% of marketers say content had the biggest impact on their multi-channel marketing strategy (Digitaloft, 2025).

75% of B2B buyers prefer to research suppliers online, without talking to a sales rep (AIMultiple, 2025).

89% of B2B marketers use LinkedIn for content; 62% say it’s a reliable lead source (Digitaloft, 2025).

Video content is used weekly by over half of small businesses (Sixth City Marketing, 2025).

83% of marketers say that content marketing drives demand generation (Digital Silk, 2025).

Companies using video on their landing pages see conversion rates improve by up to 86% (Digital Silk, 2025).

Over 41% of marketers say sales is their main content metric (Digital Silk, 2025).

Owned media is still king, with company websites being used by 87% of B2C marketers (Digitaloft, 2025).

Email newsletters (used by 68% of B2C marketers) and blogs (76%) are close behind (Digitaloft, 2025).

61% of marketers report using podcasts in the US (BYYD, 2025).

The average blog post length continues to rise, now 1,427 words (Digitaloft, 2025).

Nearly a quarter of content marketers (23%) credit content for powering their entire multichannel marketing (Digitaloft, 2025).

65% of successful SaaS companies use the challenge/solution/results format for case studies (Digitaloft, 2025).

AI tools are now used by over half of content writers to boost performance (Digitaloft, 2025).

Content creation is a team effort: 75% of large companies outsource content writing (AIMultiple, 2025).

When marketers updated content, 53% saw a clear jump in engagement (Sixth City Marketing, 2025).

47% of marketers say researching their audience is their #1 success driver (Sixth City Marketing, 2025).

29% of marketers say their content plan is “extremely effective” (Content Marketing Institute, 2025).

Over 77% of B2B and 70% of B2C marketers make content marketing part of their overall strategy (AIMultiple, 2025).

Forty-one percent of marketers use sales to measure content effect (Digital Silk, 2025).

43% of Gen Z and 45% of Millennial marketers want to learn new tech to advance content marketing (Digital Silk, 2025).

B2C marketers using blogs as their primary distribution format grew 11% this year (Digitaloft, 2025).

Mobile apps are among the three most trusted content channels—used by 51% of B2B brands (BYYD, 2025).

Data-based content is used by 47% of trusted B2B companies (BYYD, 2025).

“Source transparency” (clear citations) is a top trust-building tactic for nearly half of B2B marketers (BYYD, 2025).

79% of B2B buyers prefer to do research entirely on their own (AIMultiple, 2025).

Online content is considered the most trustworthy by 69% of B2B marketers (BYYD, 2025).

Social media channels deliver the best trust-building for 69% of B2B marketers (BYYD, 2025).

The average blog post now earns far more engagement if mobile-optimized (Digitaloft, 2025).

User-generated content boosts conversion rates by 8.5% (Digital Silk, 2025).

Over 70% of consumers say they want more authentic content from brands (Sixth City Marketing, 2025).

Live video is seeing a surge, with 52% of marketers saying it improves brand trust (Digital Silk, 2025).

Content fatigue is real: over 40% of users say they’re overwhelmed by choice (BYYD, 2025).

Businesses that audit content at least every six months consistently outperform those that don’t (Sixth City Marketing, 2025).

77% of marketers report that well-planned content raises brand credibility (Digital Silk, 2025).

Digital ad spending worldwide is hitting $740.3 billion in 2025 (Oberlo, 2025).

Facebook and Google dominate US digital ad spending, with 19.9% and 38.6%, respectively (eMarketer, 2025).

The average Google Ad CTR is 3.17% for search, 0.46% for display (WordStream, 2025).

The average Google Ad CPC is $2.69 for search and $0.63 for display (WordStream, 2025).

25% of companies are considering targeted social ads as third-party cookies fade away (HubSpot, 2024).

Updated content increased engagement for 53% of marketers (Sixth City Marketing, 2025).

94% of marketers say personalizing content can directly boost sales (Search Engine Journal, 2025).

60% of people enjoy reading brand content that’s genuinely helpful (Sixth City Marketing, 2025).

53% of global content is now being updated regularly (Sixth City Marketing, 2025).

83% of marketers say content works better when it’s audience-researched (Sixth City Marketing, 2025).

Top-performing marketers post less often but invest more time per piece (HubSpot, 2024).

43% of marketers believe visual content is “significantly” more persuasive (Zipdo, 2025).

B2B marketers say trust and credibility outweigh all other benchmarks (BYYD, 2025).

Transparency in content sources is cited as a trust factor by 49% (BYYD, 2025).

Only 2% of content marketers say their strategy is ineffective (Content Marketing Institute, 2025).

29% say their team will grow in 2025 (Content Marketing Institute, 2025).

Data-based content is being prioritized by 47% of marketers for authority (BYYD, 2025).

Podcasts are trusted by 61% of B2B marketers for content delivery (BYYD, 2025).

Nearly half the industry expects their team/materials investment to get bigger in the coming year (AIMultiple, 2025).

Brands that “think like publishers” consistently outperform the competition—this means planning, audience focus, and smart experimentation (Content Marketing Institute, 2025).